Bharat House Success Story

Earlier this month, we had shared a case study on one of our clients that had gone live recently. Today, we are glad to announce another one of our customers who had gone live in recent months and had gained tremendous mileage from Second CRM. Before we look into how Second CRM had helped them, let us shed some light as to what this customer, Bharat House, does.

Bharat House is a social and e-commerce platform targeted at enriching the social lives of Indian expatriates in Malaysia. Being a sizeable community, there has never been a one-stop platform for members of this community to get together, engage as well as to seek for products and services that are of Indian origin. With this gap in mind, Bharat House had come up with this platform that would ideally fill this gap and be of service to not only members of that community, but even to the broader Malaysians as well.

Having social media and e-commerce together on a single platform isn’t an easy feat. During the initial stages, we had to undertake an in-depth analysis of the extremely complex workflows that intertwined between the various functions of the platform. Without a thorough understanding of the spiral of relationships behind their system, it would have been impossible for us to even do anything. Having been convinced with our understanding, we then proposed a solution. 

Sales Force Automation

We were at a clients place last week and the main topic of discussion was about digitally transforming their sales team. The majority of the audience were members of the sales team and they did not seem too happy with the whole idea. We sensed this and asked them what they had thought about the whole plan. The majority of them felt that this was an exercise that was carried out to closely monitor them and all their activities.

Though this was far from the truth, it was not surprising that they had felt this way. In fact, many a time, most salespeople feel the same way when some systems are put in place. The idea of putting systems in place is not to micromanage the team. It is all about increasing productivity and improving efficiency. We had to take some time and explain this concept to the team. Ultimately, if the team is worried about systems being put in place, then the adoption rate is definitely going to be very low and eventually, regardless how good the system is, the initiative would be a failure solely because of the lack of buy-in. Therefore, educating the team on the benefits has got to happen as early as day one. 

Digitally transforming your sales force has tremendous benefits. Not only does it make the life of a salesperson easier, the automation part ensures that your prospects’ needs are immediately attended to and you would never ever leave them out to dry. Instantaneous responses to automatic workflows kicking in take’s this arduous task off the shoulders of the salesperson. Quicker responses make the prospect feel special. That in itself creates a deep-rooted bond between the prospect and the salesperson. These minute and simple things are often ignored by most people not knowing the psychological impact that it could have on building brand loyalty which invariably leads to customer retention.

Salespeer Case Study

In our blog last week, we had shared some key reasons why organizations need to embrace digital transformation. This week, let’s take a look at one of our clients, Salespeer, who had worked with us to resolve many of their pain points that had been bugging them for some time now. Before we move on to the details, let us give you a brief as to what Salespeer does.

Salespeer is a Sales Management tool built specifically for small businesses looking at automating their processes. Right from lead management, this solution is built with a myriad of workflows, approvals and escalation processes that manages the sales pipeline in a healthy, clean and uncluttered fashion. All customer touch points which includes calls, emails, meetings, appointments and even tasks are handled with ease. Salespeer also provides a complex calendaring function that handles scheduling of tasks and appointments. Not only does Salespeer automate the presales function, it even has the extended capability of handling post sales activities right up to invoicing, all in one central application.

Being a company that is in the SaaS business, they had a few critical issues that needed to be addressed right away as these were some pressing issues that were not only a hindrance to their growth, but it was also making their day to day operations painstakingly difficult to manage. To learn more about this engagement, kindly do click here.

Digital Transformation is the way forward in 2018

As we cross over to the first week of 2018, we at Soft Solvers Solutions would like to take this opportunity to wish everyone a Happy & Prosperous Year ahead! Having been spearheading the Digital Transformation drive from mid-2017, we have huge plans for executing this campaign with a big bang this year. 

From our observation, many organizations have still not been able to grasp the benefits of digital transformation. Digital transformation is vital in making every organization improve its efficiency and profitability. As the organization grows, processes become even more complex and many a time, more processes are put in place. This is when the digital transformation process has to kick in. This would greatly automate many of those arduous tasks and let employees perform better by doing what they do best. Turnaround time improves, employee morale is kept optimum and in that process, the entire organization benefits manifold.

Digital Transformation is not something that happens organization-wide overnight. It is a step by step process of automating each and every business function, be it Sales, Marketing, Human Resource, and every other aspect of the business. This incremental effort would have a build up effect over a period of time and the entire organization would find itself to be on an accelerated mode, all because of this collective automation effort that has been happening in every nook and corner of the organization.