Digital Transformation

Digital Transformation
Digital transformation is vital in making medium to large corporations in Malaysia and Singapore improve its efficiency and profitability.

21 November 2017

About Second CRM



Before we start sharing some of the industry best practices, it would only be right if we opened up and told you our story. As a company, Soft Solvers Solutions Sdn Bhd was founded by Deep and Sarab, two industry professionals with huge aspirations in the year 2010.

Then, we were merely a three man company with a focus on serving the SME community. We realized that a major problem that SME’s face when it comes to software adoption is the heavy upfront cost of setting up servers and other hardware. Wanting to remove this burden off their shoulders, we decided to offer a cloud based solution at a cost effective rate to the SME community.

We then did a product launch and waited for customers to come on board. It was a long painstaking wait, yet we did not see any returns in terms of sign-ups. That was a moment of realisation for us. It was only then that we realized that the Asian market was still very conservative when it comes to embracing cloud solutions as they still needed that human touch and engagement unlike the western world.

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