How to Deploy a CRM Solution with Zero Budgets

As a business, there are many advantages of investing in a CRM system. It allows you to follow up with quality leads, engages prospects in an efficient manner and saves time by automating many of these tedious processes and this invariably results in shorter sales cycles and improved win rates. Moreover, with a system in place, you can identify customer buying patterns and identify potential upsell opportunities. CRM also integrates with accounting software’s as well as other solutions and this end to end automation is one of the key reasons why every business should invest in a CRM.

However, many startups these days look at the initial cost of setting up a CRM system and that price tag frightens most of them. Having said that, most startups resort to Excel spreadsheets, mass business cards, shared email folders, calendars etc. to store customer data as it is a much cheaper option. All these tools do work but they lack the powerful enablers that come with a CRM solution and in the long run, it makes it tedious to manage large customer base which stunts meaningful business growth. Here are a few options that you could begin with if you have a zero budget but would love to deploy a CRM solution.