Digital Transformation

Digital Transformation
Digital transformation is vital in making medium to large corporations in Malaysia and Singapore improve its efficiency and profitability.

18 September 2018

Why Every Startup Must Use CRM for Business Growth


Unlike the common notion that a Customer Relationship Management tool is only beneficial for large businesses, CRM is excellent for startups and can grow their business exponentially. Availability of CRM makes it easier for small business of every size to manage their customer relationships effectively.

CRM is equally critical for startups too even before they go live.

No startup want to remain as a startup forever and for any business to succeed, it needs to keep growing. Startups planning to grow their business must have a clear and actionable plan with customers at the heart of it to foster growth. To sustain the rapid bloom, planning your sales growth is very much important and among many tools available, CRM is the one you must have to build your base, manage customers and close more sales.

Here’s how a CRM helps you:-

Get organized

Startups often stumble when there is an increased inflow of data. Without any software to manage this, small businesses might overlook relevant info. CRM helps startups to organize their data so that they can easily follow up their prospectus as they get a visual overview of the data. Once you get organized, both sales and marketing department operates in an effective manner.
A CRM helps in aligning marketing and sales by capturing leads from landing page and by offering a centralized customer database. For example, using second CRM, You can capture leads from your landing pages hosted on the content management systems and store it in the lead management system with ease. As a customer database software, Second CRM collects pools of customer data and stores it in one place for easy reference so that you have a centralized database for easy access.

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