Digital Transformation

Digital Transformation
Digital transformation is vital in making medium to large corporations in Malaysia and Singapore improve its efficiency and profitability.

30 July 2018

Fullrich Malaysia Success Story





Last week, we shared a case study on one of our customers who are in the co-working space business. This week, we are delighted to publish our 7th case study for this year which is on Fullrich Malaysia.

To give a little more context as to what Fullrich Malaysia does, they are a financial solution provider established to empower consumers and businesses in this digital era. Powered by technology from Fullrich Beijing and funded by the Barrington Group, Fullrich Malaysia aims to popularize the full benefits of their flagship product, TaPay, in everyday life, aided by its partnership with Affin Bank and Cyberview.

Having started about a year back, the company was on the lookout for a CRM solution to manage their growing database of customers, partners and merchants. Along with that, they wanted to streamline and put processes in place for their Sales, Marketing and Customer Support departments.

That was when they invited Second CRM over for a solution demo and the CEO and top management were impressed with the solution capabilities. Ideally, they would have needed to have gotten a stack of systems to manage all that they could in Second CRM and that was the winning factor for us.





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