The Importance of CRM in Higher Education

More and more organizations from private to public sectors are pursuing better customer satisfaction, loyalty, and retention. With the same intent, higher education institutions are also adopting customer relationship management (CRM) to attract, retain and serve its students.

In the context of higher education institution, students are your customers. However, this realization that students should be treated as customers and technology investments must be made to support this relationship to support student outcome and drive institutions success over the long term.

Surprisingly, not many higher education institutions use CRM software as they lack adequate knowledge about it.  Many of us thought that CRM software are for conventional businesses and corporates only, which is not true! CRM is a powerful student management tool which if properly leverage can offer valuable insight to your stakeholders to develop strong and personal relationships with current students, prospectus and alumni.

For better understanding, we have compiled some major benefits of CRM for higher education to stay ahead of your competitors.

Simplified admission and recruitments

The foundation of all higher education is the successful recruitment of students for every academic cycle. CRM for higher education is majorly used for the admissions process to speed up the process and improve recruiting results and finally to bring more visibility to the institutions. With best CRM technology, academic institutions can create compelling and customized messages to target the right prospectus for enrolment. With increased visibility, the institution will have a broad pool of prospectus and can attract high-quality staff which leads to maximum benefits both academically and financially.

Handle student inquiries hassle free

Higher education institutions can successfully deliver high-quality services by making follow ups at the right time for every inquiry with a CRM doing all the work. CRM helps to keep a record of every interaction with the prospectus and students during the counseling. You can maintain the follow-up and enhance the communication process between students and the academic institution.