If you are in business, you know the importance of customer loyalty. There is no need for rushing to get new clients if you cannot maintain the ones you already have.
In the past, marketers were focused on bringing new clients, but then they realized that to boost sales and maintain them – they had to work on customer retention.
The annual research done by the State of Marketing showed that in two years time, customer loyalty programs will have increased by 80%. Its effectiveness has been seen in many firms as 63% of highly profiled salespeople are already using it.
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