For you to understand the role of lead management software, I will give you an example that we can all relate to.
If you are a parent or a friend to one you know besides the joy of being the mother/father of the little kid, you know the process of raising a kid is not easy.
Well, one or two are manageable, but what would happen if you had dozens of kids who are all crying to get your undivided attention?
It would be easier to take two kids that you love the most and give them your attention, but that would hurt the rest – misaligning you from your mission of making all of them happy.
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