The Importance of CRM in Higher Education

More and more organizations from private to public sectors are pursuing better customer satisfaction, loyalty, and retention. With the same intent, higher education institutions are also adopting customer relationship management (CRM) to attract, retain and serve its students.

In the context of higher education institution, students are your customers. However, this realization that students should be treated as customers and technology investments must be made to support this relationship to support student outcome and drive institutions success over the long term.

Surprisingly, not many higher education institutions use CRM software as they lack adequate knowledge about it.  Many of us thought that CRM software are for conventional businesses and corporates only, which is not true! CRM is a powerful student management tool which if properly leverage can offer valuable insight to your stakeholders to develop strong and personal relationships with current students, prospectus and alumni.

For better understanding, we have compiled some major benefits of CRM for higher education to stay ahead of your competitors.

Simplified admission and recruitments

The foundation of all higher education is the successful recruitment of students for every academic cycle. CRM for higher education is majorly used for the admissions process to speed up the process and improve recruiting results and finally to bring more visibility to the institutions. With best CRM technology, academic institutions can create compelling and customized messages to target the right prospectus for enrolment. With increased visibility, the institution will have a broad pool of prospectus and can attract high-quality staff which leads to maximum benefits both academically and financially.

Handle student inquiries hassle free

Higher education institutions can successfully deliver high-quality services by making follow ups at the right time for every inquiry with a CRM doing all the work. CRM helps to keep a record of every interaction with the prospectus and students during the counseling. You can maintain the follow-up and enhance the communication process between students and the academic institution.

5 Reasons Why Manufacturing Businesses need CRM

Businesses belonging to the manufacturing industry need to stick to what they are good at it. There is more need to focus on things like production, distribution, and supply chain. Normally, manufacturing businesses think that marketing automation and customer relationship management are just for software firms and they need to focus on their particular industry alone. Just because manufacturing companies focus on their industry doesn’t mean that they can’t benefit from using a CRM. As the manufacturing industry is as large as it is, CRM offers tailored solutions which provide the capabilities you never had before. If you are not into using manufacturing CRM, first consider what a CRM can do for you.

Better customer service

One of the major reasons CRM solutions exist in the first place is to definitely improve customer experience. No matter what industry you are, a good CRM can help with improving your customer service. Retaining customers, in particular when your business is big, starts with ensuring consistent customer satisfaction. When your customers aren't happy with your services, you need to be proactive to address their concern to make them happy again.

One crucial area of customer service that requires attention is the data organization. When a customer calls in for help, you don't want to keep them in wait for 10 minutes as your customer service team searches high to low for what should be a simple answer. By providing your customer service team with a CRM, it helps them to look up all required information within no time and relay it to the customer.

Accurate sales projections

Accurately predicting what will happen in your business in a given time is the hardest part of it. Luckily, a manufacturing CRM can do such kind of work for you. A CRM tool tracks all orders your prospectus place and you have the complete record of what people order, how much it costs and when the order was placed and so on. By using these records, CRM creates better sales projects.

Why Every Startup Must Use CRM for Business Growth

Unlike the common notion that a Customer Relationship Management tool is only beneficial for large businesses, CRM is excellent for startups and can grow their business exponentially. Availability of CRM makes it easier for small business of every size to manage their customer relationships effectively.

CRM is equally critical for startups too even before they go live.

No startup want to remain as a startup forever and for any business to succeed, it needs to keep growing. Startups planning to grow their business must have a clear and actionable plan with customers at the heart of it to foster growth. To sustain the rapid bloom, planning your sales growth is very much important and among many tools available, CRM is the one you must have to build your base, manage customers and close more sales.

Here’s how a CRM helps you:-

Get organized

Startups often stumble when there is an increased inflow of data. Without any software to manage this, small businesses might overlook relevant info. CRM helps startups to organize their data so that they can easily follow up their prospectus as they get a visual overview of the data. Once you get organized, both sales and marketing department operates in an effective manner.

A CRM helps in aligning marketing and sales by capturing leads from landing page and by offering a centralized customer database. For example, using second CRM, You can capture leads from your landing pages hosted on the content management systems and store it in the lead management system with ease. As a customer database software, Second CRM collects pools of customer data and stores it in one place for easy reference so that you have a centralized database for easy access.

4 Fun Facts about Yang di-Pertuan Agong in Malaysia

4 Fun Facts about Yang di-Pertuan Agong in Malaysia 

Having holiday on Monday because that's our king's birthday? We thought you may want to know some fun facts about our king too.  

In the military field, the leadership qualities of His Majesty always come under admiration. His Majesty is Colonel-in-Chief of the Royal Artillery Regiment. With his election as the Yang di-Pertuan Agong, His Majesty is also the Supreme Commander of the Malaysian Armed Forces. 

His Majesty involves himself in various welfare and sports organisations and plays an active role in organisations associated with security and the military.

The King also has a passion for adventure sports such as four-wheel-drive expeditions and equestrian besides having a keen interest in archery and shooting.

His Majesty also likes to rear wildlife, and takes an interest in raising animals such as horses and deer. He shows much concern in the care of these pets and never tires in going to great lengths to ensure the best upkeep of his animal sanctuaries.

With that, our team from Second CRM wish you a happy holiday celebrating the birthday of Sultan Muhammad V.

6 Ways a CRM Helps in Effectively Managing Your Sales Team

A business that relies on sales for revenue must run smoothly but managing a sales team is no easy task. It can be very hard to know what your sales team really need to hit their goals, drive sales and make profits. Most of the sales teams are people oriented instead of software-oriented and waste their valuable time and resource managing sales content. However, a customer relationship management system can streamline all sales activities and enable the team to focus on the most significant activities. Sales team management cannot get easier. Here are 6 Ways a CRM Helps in Effectively Managing Your Sales Team.

Better goal management

Goal management is vital as it can give you great insight into customer data and keep you on track with your business objectives. CRM is a great sales team management system to assign leads like setting pre-defined workflow rules to assign sales reps based on location, product, or sales team. You can also route leads equally to optimize follow-ups by your sales team

It also helps in monitoring sales pipeline to view your business status in real time in one screen. For instance, second CRM allows you to view new leads, sales opportunities, hot leads and team activities. Our sales team management software also helps salespeople to easily prepare their weekly or monthly reports.

Why Customer Communication is Business Critical and How CRM Helps Improving It

Even if you haven’t used a CRM before, you might have heard the term echoing through the industry. In the starting days of any business, managing data like customer info isn’t' difficult. As your business goes and when you get more customers and adds up people in your team, customer info gets dispersed across spreadsheets, sticky notes, notes pads and so on. While business growth is great, with it comes the need to organize your data. That is when customers starts asking for quality and better customer service. Communicating with your customers and recording all the conversations becomes significant at this stage of your business. Here is why customer communication is business critical and how improving it helps your business.

Understand the need of your customer

CRM isn’t just an address book. It is an efficient business software that empowers your team to build customer relationship in its fullest form to provide the best customer experience. CRM evaluate customer’s engagement with your brand and to get to know your customers better. It helps business to understand what customer’s want and to identify new opportunities. Most of the CRM comes with lead scoring functionalities that define rules to score each of your leads. By this, you can learn about your prospectus more.

Manage multi channels communication in a single system

Customer relationship management is quite simple with CRM and can be implemented in different ways using a website, social media, email, phone and various marketing materials. Apart from contact information, CRM logs your business touch points with their customers. With a CRM, you can create campaigns specifically targeting customer bases. Not only that, it helps manage and view all customer communication and access it all from one place. Any business will benefit from maintaining a record of conversations and purchases that can be associated with leads and customers.

Reach More Customers by Integrating Email Marketing with CRM

The digital world has evolved a lot since the email first became available to people. Gone are the days when customers were happy to be a part of the crowd, Today, everyone wants to be a priority and want their personal interests to be considered.


Email marketing is the most effective way by which you can share messages, sell your products and services and build a relationship with your prospectus. Over 75% of email revenue is generated from triggered campaigns than one-size-for-all campaigns. In short, email marketing is a big deal and you need to adapt to this personal world of marketing to remain competitive in the industry.
With the features offered by CRM system, email marketing is simplified and you do not need a dedicated email-marketing software to accomplish this.