What is Marketing Automation?
Marketing automation is the use of software to automate all marketing activities. Many firms automate the most repetitive activities in the marketing department, such as social media postings, email marketing, and ad campaigns.
Marketing automation not only helps your firm run smoothly but also improve the customer experience, building a better relationship with them.
The software helps in generating leads, scoring them and nurturing them to convert them to real buyers. The cost-effectiveness of the software is seen more as the firm grows.
No comments:
Post a Comment