Digital Transformation

Digital Transformation
Digital transformation is vital in making medium to large corporations in Malaysia and Singapore improve its efficiency and profitability.

30 July 2018

Fullrich Malaysia Success Story





Last week, we shared a case study on one of our customers who are in the co-working space business. This week, we are delighted to publish our 7th case study for this year which is on Fullrich Malaysia.

To give a little more context as to what Fullrich Malaysia does, they are a financial solution provider established to empower consumers and businesses in this digital era. Powered by technology from Fullrich Beijing and funded by the Barrington Group, Fullrich Malaysia aims to popularize the full benefits of their flagship product, TaPay, in everyday life, aided by its partnership with Affin Bank and Cyberview.

Having started about a year back, the company was on the lookout for a CRM solution to manage their growing database of customers, partners and merchants. Along with that, they wanted to streamline and put processes in place for their Sales, Marketing and Customer Support departments.

That was when they invited Second CRM over for a solution demo and the CEO and top management were impressed with the solution capabilities. Ideally, they would have needed to have gotten a stack of systems to manage all that they could in Second CRM and that was the winning factor for us.





20 July 2018

The Launchpad Success Story





The last few months had been really exciting times for us. Not only has the team been growing, our customer base had been growing as well with new customer acquisitions coming in from various geographies.

This is truly exciting because this year is a year of geographical expansion for us and we are glad that our plans are intact, and the execution had been as per our plans. This year, we had been sharing a number of case studies and today, we are pleased to publish our 6th case study for the year and this is with The Launchpad.

The Launchpad is a co-working space that is based in Cyberjaya, Selangor. They had started operations in January 2017 and since then, have been on a rapid growth. In line with this expansion, they were looking for a technology partner that could help them manage their growth in an efficient manner.


The Community Manager had been looking at a number of solution providers and after some evaluation, they had decided to engage Second CRM. Based on the inputs received from the Community Manager, one of the main reasons that they had decided to work with us is the user friendliness of the system. 



13 July 2018

Tools To Help You Increase Your Enrolment Rates




A few weeks back, we shared some of the common problems faced by most institutions of higher education and these are problems that are seen across the globe, not only those that are specific to a particular geography.

This week, let’s look at some ways that we could help you automate many of your marketing activities in order to create a personalized relationship with prospective students that invariably increases your recruitment numbers.

It is a known fact that all prospective students apply to at least a number of universities at any particular time. As people, we are all bound by emotions and the best way to win these students is to engage more with them and give them that personalized feeling that they are welcome at your institution of higher education.

The fact that they feel warm and welcomed to a particular university creates a passion towards that university and if you can do this, you have already won half the battle in securing this prospective student.




6 July 2018

Fabulous Ending To The Week At Echelon 2018



This day last week, we were at Echelon 2018 that was held in Singapore Expo. The exhibition was held on Thursday and Friday and on both days, there were hundreds of visitors that had visited us at our booth.
Overall, Echelon 2018 was a mega success and we were overwhelmed by the reception given and the excitement shown by Singaporeans towards technology adoption. Having known that we had been giving a very special offer on our CRM at Echelon 2018, there were so many enquiries, both from Start-ups as well as established businesses.
In fact, by the end of the two-day period, we were certain that we had spoken to at least a thousand companies from Singapore. From this lot, a couple of hundred Start-ups took up the never before seen offer and registered for our Start-up Pack which entitles them to a Free CRM for a period of one year with no contractual obligations.

25 June 2018

Second CRM Is Back At Echelon


It has been a while since we last participated at the Echelon Summit and this year, we are pleased to announce that we shall be participating at the Echelon Asia Summit 2018 that shall be happening on the following days in Singapore.

Date: 28th& 29thJune 2018
Time: 0900 – 1800
Venue: Booth B15, Hall 7A, Singapore Expo

This mega event is expected to draw thousands of attendees from across the region. There would be hundreds of exhibitors along with numerous concurrent speaking sessions that would tremendously benefit the attendees.

1 June 2018

Automate Recruitment, Increase Engagement and Multiply Your Universities Enrolment



Are you a university or college that is looking at multiplying your enrolment? Then we would be the perfect technology partner to speak to. We do have a number of solutions that would help your Admissions and Marketing Teams do just this. 

One of the biggest challenges that universities face is following up with leads and enquiries on a timely manner. We all know that on average, a prospective student submits their application to at least five universities and from that, they would on average receive three offers. How do you ensure that these prospective students do not choose another university?

Then the other challenge comes with agent management. All universities engage agents to help them with recruitment, especially foreign students. And these agents are most often tied down with a number of universities and the norms is to submit multiple applications for a single student. For them, what matters is the commission that they receive and not the wellbeing of any one particular university.

25 May 2018

An Exciting Weekend With Vibrant Start-Ups



A fortnight ago, we were glad to be part of the Cyberjaya Start Up Summit that had happened on the 12thand 13thMay 2018 at The Launchpad, Cyberjaya. This magnanimous event brought together more than 300 start-ups under one roof.

It was a truly amazing feeling to see so much energy in the room amongst budding entrepreneurs that were so eager to learn and drive their business to the next level. Being the Silver Sponsors of this event, we truly take pride in being part of their entrepreneurial journey.

There were many knowledge sharing sessions that were held throughout the two days and industry specialists and gurus in their respective fields had shared brilliant insights with these budding entrepreneurs. 

18 May 2018

An Exciting Show Of Innovative Talents - ITEX 2018



Last week, we were invited to speak at ITEX ’18 which was held from the 10th– 12thof May 2018 at the Kuala Lumpur Convention Centre on the topic of Innovation and Focus Driven Approach to Entrepreneurial Success. Despite being the day after the 14thMalaysian General Elections, the turnout was overwhelming.

This in an international event that draws participants from around the globe, especially young minds to showcase their innovation and technology. There were participants from most Asian countries as well as from Europe. These participants were then judged by a panel and there were numerous awards that were awarded.

We were there specifically on the 11thof May 2018 to speak on the above topic and the speech was delivered by our CEO, Mr. Mohandeep Singh. The entire talk was focused on our journey as a company, how we had started and the rights & wrongs that we did, the lessons that we learned along the way and how we pulled through difficult times by staying focused on what we do.

12 May 2018

Join Us For A Fun Filled Weekend At The Launchpad



We had been talking about the Cyberjaya Startup Summit for some time now and it shall be happening over this weekend at The Launchpad, Cyberjaya and we take pride in being the Silver Sponsor for this event. 

The Cyberjaya Startup Summit is a two-day event consisting of talks, workshops, and interactive panel discussions where attendees can access practical and valuable information to help them build and grow their startups. 
This includes networking and pitching sessions for startups from every level to gain information of how and what investors look for in a business. This is an event created by the community, for the community, to look into some of the serious issues faced by the people in our startup ecosystem, without the fluff.

7 May 2018

ITEX'18 An Event Not To Be Missed



A few weeks back, we had blogged about the upcoming 29th International Invention, Innovation & Technology Exhibition (ITEX 2018) that would be happening on the 10th – 12th May 2018 at the Kuala Lumpur Convention Centre. As we come closer to the dates, we wanted to take this opportunity to remind you about this highly exciting event that is not to be missed.

This is a wonderful event that brings together a melting pot of ideas and inspiration from around the world. Participants can expect to be at the center of the technology that is currently making waves globally and witness the future technology that is yet to be commercialized. 

Besides keeping up to date with the latest out there, innovators would also be getting a holistic view on the step by step approach to take your product out to the market. Not only that, this would be the ideal platform for both innovators and investors to meet the right match.

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