Digital Transformation

Digital Transformation
Digital transformation is vital in making medium to large corporations in Malaysia and Singapore improve its efficiency and profitability.

31 January 2020

Second CRM Collaborates with University of Malaya


It is with great pride that we would like to announce Second CRM’s collaboration with the University of Malaya. In playing our part for the betterment of the nation, Second CRM is proud to be sponsoring the research & development effort on Blockchain Technology.
This collaboration is with the Faculty of Computer Science & Information Technology and the project duration is estimated to be three years. The key objective of this research is to address three main areas: Combating counterfeit goods and products in Malaysia, assisting the Higher Education industry in Malaysia by identifying fake degrees and finally, eradicating financial fraud in the country.

8 January 2020

Second CRM Joins ScaleUp Malaysia’s Inaugural Cohort


It is with great pleasure that we would like to announce that Second CRM has made it to the inaugural cohort of ScaleUp Malaysia. ScaleUp Malaysia is founded by some of the top mentors in the country who have a huge reputation among the Malaysian startup ecosystem.

The founders of Proficeo Consultants Sdn Bhd, Renuka Sena and Dr. Sivapalan have now joined hands with three other entrepreneurs, Aaron Sarma, Andre Sequerah and Shan Tay Li, and have come up with this latest accelerator programme, ScaleUp Malaysia. In the initial round of selection, from over a hundred companies that have applied, twenty companies have been selected for the first round of mentorship and Second CRM is priviledged to be one of them.

This initial three-month programme is designed to identify the gaps in these companies and coach the stewardship in bridging those gaps and growing the company out of it. And the subsequent twenty-one months is designed to take these companies places by doing an overall transformation in all aspects of the business and management style.

31 December 2019

A Big Thank You To All Our Customers

It seems like the year had just started and now, here we are at the close of 2019. 2019 had been an interesting year for us at Second CRM, both in terms of customer acquisition as well as product releases. Firstly, we would like to thank all our customers for having supported us for all these years. And a very big Thank you to the new customers who pledged their confidence in Second CRM and came on board throughout this year.

In addition to the new customers that had come on board, the team itself had expanded and therefore, more effort has been put into R&D and product enhancements. We are fortunate to have a bubbly and dedicated team that are totally dedicated towards achieving the organizational goals. As such, the dedication towards work and the immense team spirit that is at play at all times is truly inspiring. A huge thank you to all our team members for their great motivation.

In terms of product enhancements, there has been a major upgrade to the existing Second CRM with a total changeover of look and feel and lots of new features have been added. In addition to that, an entire new product suite of Office Automation had also been added thus further enriching the functionalities already available in Second CRM.

12 December 2019

A Guide To Hiring And Managing a Sales Agent For Your Business

Sales is a crucial aspect of any business. If you have a great product or service, but are not doing enough to get the word out and obtain new clients, all your efforts are in vain.

There are many ways to seek out potential clients, and hiring a sales agent is one of them.

Sales agents are your best bet when it comes to growing your business or launching a new product in a new market.

They are very cost-effective, bring you a good ROI, and are low risk, with quick results. Sales agents are the route to go when you are venturing into a new market, where you do not have any pre-existing customer base.

11 November 2019

Come Visit Us At Perak Startup Festival


Perak International Expo 2019 will be officially launched on the 14th of November 2019 at Stadium Indera Mulia, Ipoh, Perak. This is a grand event that would be happening over a period of four days and is expected to attract close to 20,000 visitors.

There are multiple sub events that would be concurrently happening during this expo and the segment that is targeted at promoting digital transformation and technology adoption for the businesses in the state of Perak is called Perak Startup Festival.

Perak Startup Festival would be happening from the 15th – 17th of November 2019, from 3pm to 7 pm on the first day and 9am to 6pm on the remaining two days. The venue for this event shall be Arena Badminton Perak.

8 November 2019

Second CRM Proudly Sponsors Prizes for SITEC Top E-Commerce Merchant Awards


Last month, Second CRM had once again stood up to the call of the nation in nurturing young entrepreneurs by sponsoring the prizes for the Top E-Commerce Merchants Awards 2019 that had been organized by Selangor Information Technology & E-Commerce Council (SITEC).

This prestigious award ceremony was officiated by YB Dato’ Teng Chang Khim, Executive Councilor with the Selangor State Government and was held at Malaysia International Trade and Exhibition Centre (MITEC).

To quote YB Dato’ Teng’s words “As it stands, Selangor is one of the first states in Malaysia to set up initiatives and supportive infrastructure for the E-Commerce community. This event serves to not only recognize the E-Commerce merchants that are pushing boundaries but also to help the public recognize the faces and the people behind their favourite online stores”.

5 November 2019

Second CRM Wins Another Award



The last month had been a moment of pride for all of us at Second CRM. On the 13th of October 2019, during the Annual E-Commerce Awards organized by the Selangor Information Technology & E-Commerce Council (SITEC), Second CRM had been presented with the prestigious award of Malaysian Top E-Commerce Service Provider in the CRM Service Category for 2019.

This prestigious event was held at Malaysia International Trade and Exhibition Centre (MITEC) and was officiated by YB Dato’ Teng Chang Khim, Executive Councilor with the Selangor State Government.

30 October 2019

How To Integrate Email And SMS Marketing To Boost Your Business

It’s important to stay up to date with the latest trends in marketing so that you can effectively engage your audience.

The two top means of communication these days are email and SMS.

Everyone has a cell phone, and email and sms marketing is the quickest way to reach your customers and deliver a personal message to them.

19 September 2019

CRM Helpdesk – Why Helpdesk Software Is Crucial To Your Business

CRM helpdesk software is a simple tool that allows your business to increase its customer retention rate by providing top class service to them. Companies that have used a CRM helpdesk have reported a very high increase in their customer lifecycle time.

The main function of CRM software is to aid in the resolution of customer queries and issues in the least possible time and with the best possible customer experience.

How Does it Work?

This is how a basic CRM helpdesk system works:

3 September 2019

Understanding the Meaning and Purpose of Market Automation

What is Marketing Automation?

Marketing automation is the use of software to automate all marketing activities. Many firms automate the most repetitive activities in the marketing department, such as social media postings, email marketing, and ad campaigns.

Marketing automation not only helps your firm run smoothly but also improve the customer experience, building a better relationship with them.

The software helps in generating leads, scoring them and nurturing them to convert them to real buyers. The cost-effectiveness of the software is seen more as the firm grows.

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